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2025: A Test for Future-Ready Leaders

Krystyna Jarek, Innovation & AI Expert
04/04/2025

We are entering a year that will separate future-ready companies from those that will fall behind. 2025 is a moment of truth for leaders – a test of courage, decisiveness, and the ability to design a new reality in a world driven by artificial intelligence.

The End of Evolution – It’s Time for an Exponential Leap

Artificial intelligence is not an evolution—it’s an exponential shift. This means rapid acceleration: faster learning, quicker implementation, scalable operations, and faster product launches. The old “work faster and do more” mindset in this dynamic environment leads to a dead end. Traditional methods stop working.

I see this clearly – within my own company and in the AI implementations I carry out for clients. One insight is repeated like a mantra: after introducing AI, one quarter becomes an entirely different unit of time. Why? Because the way we work has changed dramatically. With the help of AI, we can reach our goals with unimaginable efficiency. Return on investment? It is often calculated in three or even four digits.

This means one thing: you and your competitors already operate in entirely different realities. The gap is only going to widen. And everything begins with leadership.

Tomorrow’s Leaders Are Future Designers

Leaders in the AI era don’t just manage – they design the future of their organisations. They ask questions that until recently sounded like science fiction:

  • What will our industry look like in an AI-enhanced environment?
  • Who are the new players that might enter the market?
  • How will pricing strategies and quality expectations change?
  • What skills will we need in six months?
  • How can we discover new opportunities through AI and predict customer needs?

Today, these are no longer rhetorical questions but real strategic challenges. Do you have scenarios ready for these developments? Are you testing different ideas? Are you preparing your employees to work in conditions radically different from the past?

Innovation for All – Thanks to AI

The role of innovation in organisations is changing. AI makes innovation knowledge accessible to anyone who can use generative tools effectively. This means upskilling employees and, more importantly, taking a systematic approach to developing and implementing innovation.

This is known as the professionalisation of innovation, with a clearly defined system, like in sales, logistics, or production.

The surprise? Thanks to AI, innovation will no longer be the domain of global corporations or startups. It will become part of everyday life for small and medium-sized enterprises. And even micro-businesses can now confidently pursue innovation using generative AI.

AI – Don’t Ask, “Is It Worth It?” Ask, “Will I Be On Time?”

Artificial intelligence is much more than just generating funny images or chatbot jokes. It’s advancing at a pace that surprises even the experts. And this is only the beginning. The race has started. Office software, for example, is becoming increasingly integrated with AI tools that genuinely improve productivity.

Those who embrace this “SpaceX of business transformation” today are already seeing results. Those who delay may face an entirely new market landscape.

📘 I invite you to read my article for IT Reseller magazine, where I share my vision of 2025 as a breakthrough year:

Krystyna Jarek, Innovation & AI Expert

Krystyna Jarek, Innovation & AI Expert

Founder & CEO of Booster of Innovation. Former Chief Innovation Officer at Deloitte Central Europe and ex-Innovation Lead at ING Bank. With her extensive experience, she develops AI strategies for companies, builds professional innovation management systems, and helps organisations strengthen future-ready capabilities. Clients of Booster of Innovation include ING Bank, BNP Paribas, Motorola Solutions, Orange Polska, Polpharma, Tauron, among others.
Krystyna Jarek

Krystyna Jarek

Innovation & AI Expert

I am an expert in growing businesses through innovation and AI. I create our proprietary programmes such as Innovation360, AI in Business and Innovation Briefing to support leaders in building profitable organisations. I have worked for companies such as Deloitte CE (Chief Innovation Officer), ING Bank, Motorola Solutions, Orange Polska, Polpharma, Tauron and others.

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