An M-Shaped Career as an Insurance Policy in the Age of Automation
The M-shaped model defines a new elite in the labour market: professionals with deep expertise across several domains (typically three), combined with a strong ability to synthesise them. In the age of AI, where narrow specialisation (the I-shaped model) is more...
Human-washing or AI-washing?
The “Human Premium” strategy and the global race for an “AI-free” label Over the past 24 months, boardroom attention has been almost entirely fixated on a single KPI: AI-driven efficiency. Cost optimisation, process automation, and content scalability have dominated...
Booster of Innovation – your strategic partner in building competitive advantage
In a world where market advantage is built not only faster, but also smarter, companies need more than inspiration. They need a strategic partner who combines future-focused thinking, deep expertise in trends and technologies, and the ability to turn ideas into...
From Harvard to Silicon Valley. Booster’s Global DNA
A visit to Intel’s headquarters in Santa Clara was more than just a meeting with a tech industry icon. For me, it was a moment of closing the loop on an intellectual journey that began during my doctoral studies — and, truth be told, is still very much in motion. As...