The new era of agency in business

We are entering an era where artificial intelligence is no longer a technological curiosity, but the bedrock of competitive advantage. Faced with this shift, leaders and strategists are asking a critical question: will AI strip us of control – or, conversely, empower us with new “superpowers”?

In my new column, where I explore essential reads at the intersection of innovation, technology and future, we delve into one of this year’s most significant releases.

The focus is Superagency, a book by Reid Hoffman – co-founder of LinkedIn and PayPal, and now one of Silicon Valley’s most influential investors. This is not another tech-heavy publication filled with jargon. Instead, it’s a strategic manifesto, offering a fresh and boldly optimistic vision of our future with AI.

AI as an amplifier, not a threat – Hoffman’s central argument

Challenging the fear-driven narrative that often dominates public debate, Hoffman argues that AI is not a threat to human agency, but instead its most powerful amplifier. He draws a compelling parallel, suggesting that artificial intelligence, much like writing, printing, or electricity, is a transformative technology – initially feared, yet ultimately a catalyst for human progress.

The key takeaway for business? Our current use of AI is alarmingly low compared to its true potential. Hoffman believes we are still in the early, slow-moving phase of adoption – a phase that will soon give way to rapid acceleration. The author emphasises: 

“Many conversations about AI are filled with worry and fear – often quite negative. I believe the right approach is one of optimism and curiosity.”

Practical applications of AI in business – how leaders can leverage emerging trends

Hoffman doesn’t stop at theory. He shares personal, real-world examples that serve as a direct source of inspiration for managers and entrepreneurs:

• Strategy and Learning.

He uses AI to rapidly absorb complex topics and conduct initial research – dramatically reducing time spent.

• Investments and Due Diligence.

As a venture capital investor, he relies on AI to quickly assess business plans and construct in-depth due diligence frameworks.

Interestingly, he predicts that the first domains where AI may fully replace humans are those based on rigid scripts – such as certain aspects of customer service. Yet he reassures us: the lack of contextual awareness in today’s AI systems means strategic, human thinking will remain irreplaceable for a long time to come.

Your Strategy for the future – how to start building your own “Superagency”

Hoffman’s advice is both simple and profoundly pragmatic: start using AI now – to learn, to boost productivity, and to unlock its potential. Don’t wait for corporate rollouts. Seek out areas where AI can support you and begin experimenting with tools today.

From a regulatory perspective, Hoffman criticises the cautious and restrictive approach – particularly in Europe. He suggests that governments should support innovation and only intervene when specific challenges arise, rather than stifling potential at its inception.

Learn more about the book at Amazon. Check out HERE.

The Booster of Innovation perspective

What does this mean for you?

Confronting Reid Hoffmann’s perspective with the prevailing pessimistic and sceptical narrative about AI in the Polish media can create a considerable sense of dissonance. Yet it is worth listening carefully and reflecting on the arguments of someone with extensive experience in the adoption of new technologies. Rather than taking one side or the other, in my workshops and keynote talks, I recommend combining both approaches. Optimism balanced by scepticism encourages bold use of AI while maintaining a healthy sense of perspective.

The series of training sessions we deliver for numerous companies listed on the Warsaw Stock Exchange demonstrates that, at the level of personal use, people need a guide who can present the wide range of AI possibilities and, more importantly, show how to apply AI in a practical way. These tasks not only multiply the value of one’s work but also make it possible to achieve results that, in the pre-generative AI era, were simply beyond reach.

What this neans for your company

Superagency is more than a book about technology; it is an inspiring vision of a future in which humans, empowered by AI, gain new “superpowers”. From a strategic advisory perspective, Hoffman’s message is a clear call to action.

• From Defensive to Offensive Strategy.

Rather than asking “How is AI a threat?”, begin asking “How can we use AI to redefine our market and create entirely new value streams?”

• Putting Humans at the Heart of Innovation. 

The most significant potential lies in the value of human and machine collaboration. It is our curiosity, emotional intelligence, and strategic insight that will guide us in harnessing the powerful tools of AI.

• The Need to Experiment. 

Organisations that build a culture of experimentation, learning, and rapid adaptation of AI tools will create a sustainable advantage for years to come.

Are you ready for the future with AI?

If you’re looking for a read that is thought-provoking, yet constructive and full of optimism, Reid Hoffman’s Superagency is an absolute must. It offers a new, hopeful perspective on artificial intelligence, encouraging readers to take an active role in shaping the future with AI.

So, how do you plan to use AI to build your own “superagency”? Which emerging technology trends do you believe will be the most impactful in your sector over the coming years?

A step further – from inspiration to strategy

Feeling inspired but wondering how to actually apply AI so it becomes your real superpower – and not just another complex tool?

That’s precisely why we created the “AI Your Way” programme – built on the philosophy of “AI for you, not you for AI”. This unique webinar and workshop series is designed to transform vision into a concrete action plan – for you and your organisation. No more theory – it’s time to implement AI on your terms, in your context.