We’re seated around the table in Riyadh. The sun blazes outside; inside, the conference room hums with cool, strategic calculation. Leaders from the MENA region (Middle East and North Africa) lean over a new report. This is not yet another deck peddling futuristic daydreams. This is Future Briefing: Trends 2025—GenAI in the Workplace: Productivity+—our key to strategic readiness for the next three years.

Its global debut took place right there, in one of the world’s fastest-growing epicentres of Innovation. Why? Because the growth strategies we design at Booster of Innovation must keep pace with global shifts, we don’t accept local lag. True competitive advantage requires access to insight at the moment it is born.

Don’t wait to think globally.

As practitioners, we hold a simple conviction: you cannot plan the future on yesterday’s data. In B2B—especially in Innovation—synchrony is the name of the game. The deployments and transformations we’re seeing today in Saudi Arabia, Singapore, or Silicon Valley will be industry standard in 18 months. Waiting for those trends to “arrive” is a luxury no strategic board can afford.

Thinking beyond two quarters—or a single year at best—remains a chronic pain point for Polish business. It’s hard to pursue Innovation with such a short lens in a meaningful way. The result? Poland’s position in European and global innovation rankings speaks for itself. To repeat the figures: we are 23rd in Europe and 40th worldwide, while our GDP value ranks 20th. The maths doesn’t add up.

That is why the Future Briefing Report was created—distinct from typical trend publications. It’s designed as a proactive tool, analysing phenomena that will materially affect business performance over a 1–3 year horizon. Rather than wheel out heavyweight foresight frameworks, we intentionally compress the timeframe to a maximum of three years—to nudge today’s planning horizon out just far enough.

The Riyadh edition focuses on the GenAI revolution, not because it’s fashionable, but because it is forging a new operating system for work: Team+AI. This is a new definition of productivity—and a structural and social shift of the first order.

Turning a trend into a concrete action plan

Knowing the trend is only the starting point. Booster of Innovation’s actual value lies in converting global insights into local, measurable outcomes. In our innovation practice, a leader’s task is not merely to identify the problem, but to provide a map to results.

Our report is an interactive guide—a strategic workshop in miniature:

• Shape the future – Why must we act?
• Curated trend selection and analysis, plus concrete inspirations to help you architect a strategic future.
• Creative workshop – How might we tackle it?
• Built-in reflection exercises and scenarios to work through each concept.
• Deploy now – What must we do next?
• Specific, measurable steps ready to plug into your operating plan immediately.

Strategy, trust, and innovation outcomes

The Future Briefing presented in Riyadh marks our decision to take this tool public. 

For five years, we created such reports for key clients, helping them uncover new revenue streams and chart strategic innovation pathways—on themes such as Lifelong Learning, AI for SMEs, and ESG innovation roadmaps. The report’s reputation—and, more importantly, its business impact—convinced us to share these distinctive publications more widely. 

Clients, including ING Bank Śląski, BNP Paribas, Orange Polska, Polpharma, and Tauron Polska Energia, trust our expertise.

Don’t risk building your 2026 strategy on 2024 trends.

Join the ranks of future-facing leaders. Stop reacting to change—start designing it. Our report provides the most current market intelligence to move your organisation from observation to a state of Productivity Plus.