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Has Your Company Fallen into the AI Trap?

Krystyna Jarek, Innovation & AI Expert
25/06/2025

Your organisation has introduced GenAI, but instead of breakthrough results, are you seeing slightly faster execution of old tasks? That’s a clear sign that you may have fallen into the “AI Trap,” a common pitfall that blocks innovation.

In this article, we reveal three subtle warning signs that your team may be underusing one of the most powerful tools of our time. You’ll also learn why the fear of so-called “hallucinations” is often misguided — and how to shift from shallow outputs to real competitive advantage, not by changing the tool, but by changing the way you think.

3 Warning Signs – And How to Turn Ordinary Results into Strategic Advantage

Generative AI entered the business world like a storm, bringing bold promises of productivity and innovation.

Leaders and managers rushed to adopt new tools, hoping for transformation.

But after a few months, the initial excitement often fades — and an uncomfortable question begins to surface in boardrooms:

“Where are the breakthrough results?”

The truth is that many companies have slipped into what we call the AI Trap without even realising it.

It’s a situation in which a powerful technology is used only on the surface—a waste of potential and a serious strategic risk.

Here are three warning signs that may indicate your team is stuck in that trap:

 

Warning Sign 1: AI as a “Smarter Search Engine”

This is the most common — and most misleading — symptom.

Employees use GenAI to summarise documents, write basic emails, or look up facts.

Tasks are completed faster, which creates the illusion of productivity.

The problem?

That’s the trap.

AI’s simple, user-friendly interfaces encourage users to ask simple questions.

And simple questions lead to simple, generic answers.

The team isn’t creating new value — they’re just doing old tasks a bit faster.

Strategic risk:

Your company may be optimising workflows, but it’s not innovating.

Meanwhile, your competitors — the ones who learn to use AI for strategic thinking — will pull ahead just as you’re celebrating faster meeting notes.

 

Warning Sign 2: The Panic Over “Hallucinations”

Your organisation focuses heavily on reducing the risk of AI mistakes.

Fact-checking procedures are introduced.

Employees are trained not to trust responses that seem too creative.

On the surface, that sounds logical — even responsible.

But in reality, this fear-driven approach may be holding your innovation back.

Here’s the truth:

Generative AI will always produce an answer — even when the facts are uncertain.

These are often called “hallucinations.”

But instead of seeing them as errors, leaders should learn how to use this creative potential to their advantage.

Encouraging AI to generate unexpected—even absurd—ideas can be a powerful tool for strategic brainstorming, boundary testing, and finding untapped market opportunities.

If you block this ability, you shut off one of AI’s most powerful sources of inspiration.

 

Warning Sign 3: Chronic Lack of Breakthrough Ideas

This is the ultimate test.

Despite access to the latest AI tools, your R&D, marketing, or strategy teams aren’t delivering groundbreaking ideas.

New products are merely slight variations of the old ones.

Market strategies are reactive instead of proactive.

Why does this happen?

Because GenAI is a tool that depends on human intelligence, curiosity, and imagination to reach its full potential.

It acts like a mirror, reflecting the quality of the user’s thinking.

If your team hasn’t been trained to ask deep, provocative questions, AI will only repeat what’s already out there.

Without a strategic human partner on the other side of the screen, AI becomes nothing more than an echo of your team’s current limitations.

How to Escape the Trap? Change Your Thinking — Not Just the Tool

If you recognise your organisation in any of these warning signs, the issue doesn’t lie in the technology.

It lies in your team’s capabilities.

Escaping the AI Trap requires a deliberate shift in mindset — one built on the following key competencies:

  • Systems thinking

– the ability to understand how small changes affect the broader ecosystem.

  • Creativity

– the courage to combine unexpected ideas and challenge assumptions.

  • Experimentation

– a willingness to test hypotheses and learn from small, controlled failures.

These are the very skills that turn an AI user into a true strategic partner for innovation.

If these warning signs resonate with what you’re seeing in your company, it’s a signal that your team doesn’t need another tool but a new way of thinking.

Escaping the AI Trap Means Choosing Growth — From Passive User to Active Strategist

Breaking free from the AI Trap is not about chasing the next tool — it’s about choosing to grow.

It’s about consciously deciding to move from being a passive technology user to becoming an active strategist.

That’s exactly the foundation we built the AI Academy on — a practical programme called “Future Skills with AI.”

Inside the Academy, we teach professionals to craft thoughtful, strategic prompts that turn AI from a basic assistant into a true innovation partner.

Instead of fearing “hallucinations,” participants learn to harness GenAI’s creative potential to design bold, forward-thinking scenarios.

Step by step, you’ll learn how to lead a meaningful dialogue with technology that helps uncover unmet market needs and shape solutions that create new value, not just optimising old processes.

Use This Summer to Build a Critical Future Skill — Working Effectively with AI

Now is the perfect moment to invest in developing one of the most important skills of the future—the ability to collaborate smartly and strategically with AI.

🎯 Reserve your place in the AI Academy [Special Offer]

The AI Academy was designed for forward-thinkers — individuals who want to keep pace with the future and help shape it.

Mastering the art of “AI provocation” is ideal for those who:

  • are open to new technologies and see AI as an opportunity, not a threat,
  • want to work smarter, not harder, and are looking for tools to boost productivity,
  • understand that continuous learning and adaptability are critical for long-term success,
  • are curious about the world, willing to experiment, and unafraid to ask bold questions.

If any of this sounds like you — and you feel ready to shift your mindset — you’re invited to join a powerful community of future architects.

AI Academy: Future Skills with AI

Edition: July 2025

Programme Start Date: 10 July 2025 (live sessions on the following Thursdays: 10.07, 17.07, 24.07, 31.07)

Standard Price: 890 PLN

Early Bird Offer: 790 PLN (valid until 4 July 2025 or until all spots are filled)

Krystyna Jarek, Innovation & AI Expert

Krystyna Jarek, Innovation & AI Expert

Founder & CEO of Booster of Innovation. Former Chief Innovation Officer at Deloitte Central Europe and ex-Innovation Lead at ING Bank. With her extensive experience, she develops AI strategies for companies, builds professional innovation management systems, and helps organisations strengthen future-ready capabilities. Clients of Booster of Innovation include ING Bank, BNP Paribas, Motorola Solutions, Orange Polska, Polpharma, Tauron, among others.
Krystyna Jarek

Krystyna Jarek

Innovation & AI Expert

I am an expert in growing businesses through innovation and AI. I create our proprietary programmes such as Innovation360, AI in Business and Innovation Briefing to support leaders in building profitable organisations. I have worked for companies such as Deloitte CE (Chief Innovation Officer), ING Bank, Motorola Solutions, Orange Polska, Polpharma, Tauron and others.

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