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How Long-Term Investments Build Market Advantage?

Krystyna Jarek, Innovation & AI Expert
18/03/2025

Innovations That Set the Pace for an Organisation

The power of innovation in a company lies in modern technologies and consistently creating long-term value. This distinguishes Sisley Paris – a brand that has combined science and nature for decades, offering luxury cosmetics based on phytocosmetology. During an event at Maison Sisley Warsaw, organised by Lady Business Club, I had the opportunity to delve into the history of this exceptional company and understand its unique approach to innovation.

Family Investments: How Business Builds Long-Term Value

Sisley Paris is an excellent example of how investments in Research and Development can transform a company into a global leader while maintaining its family-driven character. From the very beginning, the brand has consistently invested in:

  • Phytocosmetology – using plant extracts in advanced skincare,
  • Research & Development – a long-term strategy to enhance product quality,
  • Art branding – blending the beauty of cosmetics with art, as seen at Maison Sisley,
  • Reinvestment of profits – expanding globally and opening new locations.

 

During my conversation with Jolanta Szamocka, General Manager of Sisley Poland, I learned how consistent management has helped the company maintain prestige and uniqueness in such a competitive industry. The brand does not follow short-term trends but sets its standards, leading to sustainable success.

Maison Sisley: Investing in Exclusive Experiences

One of the brand’s most fascinating projects is Maison Sisley in Warsaw, which combines:

  • A boutique with luxury cosmetics,
  • A space for skincare testing and personalisation,
  • A beauty salon offering exclusive treatments,
  • An art gallery featuring pieces selected by Isabelle d’Ornano.

 

This investment model inspires other businesses – integrating customer experience, branding, and innovation in a single space. It demonstrates that companies’ future lies in investing in emotions, personalisation, and added value rather than just product sales.

Innovation & Consistency: The Key to Business Success

Today’s market demands a long-term vision and the courage to invest in innovation. Sisley is a perfect example of how a brand can grow over decades by focusing on:

  • Consistency in decision-making (e.g. spending 10 years developing a single cream to meet the highest standards),
  • A strong connection between science and business,
  • Creating exceptional customer experiences.

 

As someone who builds a strong network and follows unique market inspirations, I see a valuable lesson in this model: the greatest competitive advantage comes from investing in long-lasting values.

 

Which brands do you think exemplify a long-term approach to innovation? Share your inspirations! 🚀

 

I invite you to watch HERE an interview with Philippe d’Ornano, Global President of Sisley, and to read more about the history of this family-owned company.

Krystyna Jarek, Innovation & AI Expert

Krystyna Jarek, Innovation & AI Expert

Founder & CEO of Booster of Innovation. Former Chief Innovation Officer at Deloitte Central Europe and ex-Innovation Lead at ING Bank. With her extensive experience, she develops AI strategies for companies, builds professional innovation management systems, and helps organisations strengthen future-ready capabilities. Clients of Booster of Innovation include ING Bank, BNP Paribas, Motorola Solutions, Orange Polska, Polpharma, Tauron, among others.
Krystyna Jarek

Krystyna Jarek

Innovation & AI Expert

I am an expert in growing businesses through innovation and AI. I create our proprietary programmes such as Innovation360, AI in Business and Innovation Briefing to support leaders in building profitable organisations. I have worked for companies such as Deloitte CE (Chief Innovation Officer), ING Bank, Motorola Solutions, Orange Polska, Polpharma, Tauron and others.

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