I am genuinely delighted to announce that I had the honour of contributing a chapter entitled “New Product Development Enriched with AI” to the prestigious academic book AI in Marketing, published by the global publishing house Routledge. This outstanding publication, launched in New York, brings together a distinguished group of experts, including professors from leading US universities.

My chapter – nearly 30 pages of in-depth analysis – explores innovation in the age of Artificial Intelligence, from new process stages to potential risks and the key future skills that will shape tomorrow’s market leaders.

At Booster of Innovation, we merge a commercially driven approach to innovation with academic precision, and this publication is a prime example of that philosophy in action. Building on the research from this work, we developed our proprietary AI Innovation Booster® concept, now registered across the entire European Union. This approach adopts an “AI-first” mindset, enabling companies to accelerate innovation while keeping risks firmly in check.

What will you gain from my chapter?

This chapter serves as a comprehensive guide to how AI is rewriting the rulebook for innovation. It covers a range of essential topics designed to prepare your organisation for the challenges of the future:

• The Evolution of Innovation Methods.

I examine how innovation design methodologies have evolved, and what happened when large, forward-thinking organisations began to hit the limits of traditional Design Thinking. I show that there is no single “silver bullet” method; success lies in knowing the right blend. Artificial Intelligence adds a fresh dimension, dramatically increasing the pace at which new solutions are brought to life.

• Prompt Design in Innovation.

Generative AI is a true game-changer, democratising innovation. Even small businesses that could never afford dedicated R&D teams can now create breakthrough solutions. The real magic lies in asking the right questions – mastering “prompt design”. In the book, you’ll find prompt examples in 11 distinct categories, ranging from strategy, methods, and best practices to pitfalls and sustainable innovation.

• Innovate with AI – The AI Innovation Process.

I present an end-to-end AI-driven innovation process, highlighting which stages can be shortened, which require more depth, and which introduce new risks. You’ll see how combining GenAI tools with multimodal applications boosts both idea quality and execution speed.

• Innovate for AI – Strategic Opportunities.

Rather than competing head-to-head with tech giants, companies can focus on unmet needs that were impossible to address before the AI era. The “Innovate for AI” approach is driving a new wave of start-ups building the very foundations for future breakthroughs.

Future Skills for the AI Era

AI demands new capabilities. In my chapter, I outline the skills that will be critical for creating meaningful innovations. Yes, working with AI is essential, but this doesn’t necessarily require an engineering degree. What matters most is understanding AI well enough to communicate effectively with technical teams.

Prompt Design, when combined with low- and no-code tools, gives innovators access to resources that rival those of advanced R&D departments. Beyond the technical aspects, three human qualities will define the quality and return on investment (ROI) of innovation: curiosity, adaptability, and imagination.

In the AI era, innovation strategy matters more than ever. It’s not just about creating solutions quickly, flexibly, and cost-effectively – it’s about knowing why and where to innovate to ensure wise, targeted investment.

Discover AI Innovation Booster® – Our Signature Programme

Back in 2019, we launched the Innovation Design method, eliminating many of the shortcomings of Design Thinking. Today, that method has evolved – enriched with Artificial Intelligence – into AI Innovation Booster®, our EU-protected framework that helps companies develop new profit streams and even entirely new business units.

If you want to harness the democratisation of AI to generate fresh revenue streams or strengthen your team’s innovation capabilities, I’d be delighted to connect.