Six years. Over two thousand days of working alongside leaders of the most ambitious organisations on the market. The perfect moment not just for a summary, but for reflection that cuts deeper. Looking back at hundreds of projects, workshops, and strategic conversations, one striking pattern emerges. A pattern that separates the true shapers of the future from those merely chasing it.

That pattern is:

consciously designing tomorrow, rather than reacting to today’s fires.

The companies that achieve spectacular success don’t treat the future as something that “just happens.” They build it strategically, anchored in robust—and often unconventional—foundations. At Booster of Innovation, we distilled this into three core pillars: the DNA we bring into every partnership.

Lesson 1. Ditch the generic playbook. Winners write their own rules.

At the very start of Booster, I made a conscious decision: we would not be just another consultancy delivering standardised toolkits like Design Thinking. Not because they’re “wrong,” but because they’re insufficient when it comes to creating truly distinctive solutions. Standard tools breed standard outcomes.

Breakthrough innovation demands more. It calls for proprietary methods forged at the intersection of scientific rigour and real-world business practice. Our flagship programme, AI Innovation Booster®, is a case in point. We don’t ask, “How can we improve what we already have?” We ask, “What entirely new category and value can we create by using AI in ways the market hasn’t even imagined yet?”

Why does this matter for CEOs?

Because relying solely on established frameworks leads to incremental innovation – minor upgrades your competitors will copy in no time. By building your own models and frameworks, you generate innovations that stretch beyond the current horizon and create a strategic moat rivals cannot cross for years.

Lesson 2. Swap narrow vision for a global lens.

A business that limits itself to its own backyard risks strategic myopia. Unique solutions rarely spring from the same office block, or even the same country.

From week one of Booster, we went global. It began with a conference in Tel Aviv, often referred to as the world’s start-up capital. This week, at the invitation of NASA’s Chief AI Officer, we’re flying to Spain to debate the future of AI with some of the world’s brightest minds. Each year, we make sure we’re where the most important ideas are born.

Why does this matter for CEOs?

This way, we don’t bring our clients recycled trends that you can dig up in industry reports – or nowadays, prompt from an AI. We deliver condensed global intelligence, including insights, weak signals, and emerging patterns that are still under the radar. That allows leaders to make decisions not on what’s fashionable today, but on what will prove crucial two or three years from now.

Lesson 3. Trust data, but win with structured intuition.

We live in the era of “data-driven everything.” Data-based decision-making is the foundation. But data alone only describes the past and the present. It won’t tell you how to create something that has never existed.

Our “aha!” moment came while working with a client from the WIG20. At a pivotal stage, the CEO said: “Now, please rely on intuition, not just proven practice.” That challenge changed everything. We combined complex data with multidisciplinary experience and allowed ourselves to make a bold, intuitive hypothesis.

The result? Revolutionary. Over the next two years, we refined this into a repeatable model—one that blends data, experience, and structured intuition into coherent strategic recommendations. This is the subtle edge that transforms a good strategy into a winning one.

Why does this matter for CEOs?

Because in a world where everyone has access to similar data and analytical tools, the real advantage lies beyond spreadsheets. Harnessing leaders’ and teams’ structured intuition is the rarest – and most valuable – resource in any organisation.

What’s next? From vision to scalable organisation.

These three pillars have fuelled our evolution. Booster of Innovation is no longer just the vision of one founder. Today, it is a growing interdisciplinary team. The addition of my husband, Krzysztof, to the board – taking over sales, finance, and operations – has strengthened our foundation. This allows me to devote even more energy to working with clients on what truly matters: their future.

Our client relationships often last five or six years. Proof that we’re not delivering one-off “shots of innovation,” but acting as a long-term partner in the strategic journey.

Is your company ready for the future?

If this resonates – if you feel your organisation is ready to move from reactive firefighting to consciously designing its future – we’re already on the same wavelength.

If your goal for the coming quarters is not just to adopt the latest technology, but to fundamentally strengthen market position and build lasting advantage – let’s talk.

Our clients often call us the Booster of Change after seeing the results of our partnership. Coming from CEOs of companies listed on the Warsaw Stock Exchange (WIG20 and WIG40) and even Amsterdam’s Euronext, that is recognition we don’t take lightly. After six years of such collaborations, we are confident enough to call ourselves: The Booster of the Future.