Last week, I spoke with the marketing director of a global tech company. She told me she no longer sees the value in attending AI conferences because she keeps hearing the exact overused phrases:

🔹 AI will handle routine work.

🔹 Europe is lagging behind the US and China in AI development.

🔹 You must learn prompting to use AI effectively.

Does the AI discussion lack fresh insights? Or do you want to know what AI collaboration will look like and how to apply that knowledge to your company?

We have great news for you if you answered yes to any of these questions. At Booster of Innovation, we’ve developed a brand-new report, Innovation Briefing Trends GenAI: Productivity+, providing concrete insights and inspirations for immediate implementation in your business.

Generative AI: A Productivity Revolution You Can’t Ignore

Generative AI is redefining how we work. Small businesses are already using it to automate processes and accelerate growth. However, for large organizations, AI adoption is more complex—it requires selecting the right tools, navigating security protocols, conducting tests, and training teams.

Now is the time to take a strategic approach to AI instead of just learning the basics.

True market advantage isn’t simply implementing AI—it’s knowing how to use it effectively.

Don’t Waste Time on Surface-Level AI Learning – It’s a Costly Trap

🚀 AI is evolving exponentially—slow learning is no longer an option!

Many companies make the mistake of investing in outdated learning methods:

❌ Sending employees to postgraduate programs with obsolete curriculums.

❌ Buying courses from “AI experts” who only started using AI after ChatGPT’s launch.

❌ Focusing solely on prompting while ignoring AI’s advanced capabilities.

The result? Thinking they’re ahead, AI users leverage only 20-30% of their potential.

Meanwhile, competitors who understand AI’s mechanics achieve efficiency gains of 70-80%!

AI is Changing Power Structures in Companies – Is Your Organization Ready?

Generative AI is already reshaping team dynamics. The biggest winners aren’t just sales and marketing departments but also innovation teams, which are experimenting with AI across multiple areas:

🔹 Trend analysis

🔹 Strategic planning

🔹 Prototyping and testing new ideas

At the Service Design Global Conference in Helsinki, we spoke with experts worldwide and identified key changes:

✔ AI influences strategy and creativity more than routine tasks.

✔ AI collaboration isn’t just an individual-technology interaction—it transforms the entire work ecosystem.

✔ AI can lead to employee disengagement—companies must manage this risk effectively.

Innovation Briefing Report: 16 Key AI Trends for 2025

To help businesses adopt AI wisely, the Innovation Briefing Trends GenAI: Productivity+ report highlights 16 essential trends for 2025, including:

✅ How Generative AI is transforming team management & HR

✅ How AI can accelerate business growth & boost efficiency

✅ AI’s most significant risks—from burnout to declining work quality

But this isn’t another theoretical report—we’ve included practical sections:

💡 Creative Workshop – Ready-to-use ideas for AI implementation.

🚀 Kickstart Guide – First steps in effectively using AI.

🛠 Implementation Strategies – Actionable AI solutions for teams and leaders.

AI is Moving Faster Than Expected – One of Our Predictions Has Already Come True!

While working on this report, we identified a major NextGenAI trend—AI capable of handling complex tasks at an unprecedented scale.

One month later, OpenAI launched ChatGPT o1 with a $200/month subscription. What does this mean?

💥 AI democratization is ending—access to the most advanced models will become a costly privilege.

💥 Companies that don’t implement AI now may fall behind faster than expected.