Launch of AI in Marketing: Discover How AI is Revolutionising Innovation
I am genuinely delighted to announce that I had the honour of contributing a chapter entitled “New Product Development Enriched with AI” to the prestigious academic book AI in Marketing, published by the global publishing house Routledge. This outstanding publication,...
AI gives you an edge today – tomorrow it will be a necessity. A review of Superagency by Reid Hoffman
The new era of agency in business We are entering an era where artificial intelligence is no longer a technological curiosity, but the bedrock of competitive advantage. Faced with this shift, leaders and strategists are asking a critical question: will AI strip us of...
AI is not an IT issue – it is the most critical strategic topic for today’s Leaders. 5 key questions every Executive Board must ask itself
Implementing artificial intelligence in a company is not a technology project. It is a fundamental strategic transformation, and its success or failure depends almost entirely on one key factor: conscious and committed leadership. In the age of breakthrough...
AI Readiness Audit in 6 Steps: Diagnose your business—before a crisis does it for you
Why implementing AI without an audit is strategic madness Imagine you’re planning to run a marathon. Would you begin with a 42-kilometre sprint? Of course not. First, you’d undergo an ECG, a blood test, and a general health check. Why? Because starting unprepared...