Three Strategy Lessons Every CEO Must Master to Future-Proof Their Business
Six years. Over two thousand days of working alongside leaders of the most ambitious organisations on the market. The perfect moment not just for a summary, but for reflection that cuts deeper. Looking back at hundreds of projects, workshops, and strategic...
Launch of AI in Marketing: Discover How AI is Revolutionising Innovation
I am genuinely delighted to announce that I had the honour of contributing a chapter entitled “New Product Development Enriched with AI” to the prestigious academic book AI in Marketing, published by the global publishing house Routledge. This outstanding publication,...
Symbiosis, Not Futurology – What Future Days 2025 in Lisbon Brought to the Table
In a world dominated by speed, scale, and efficiency, a new question is becoming louder: Do we know where we’re going? Future Days 2025 didn’t try to give one clear answer. Instead, it offered intellectual and physical space for deeper reflection. The venue itself,...
Key Takeaways from Future Days 2025 – What C-level Leaders Should Know and How to Prepare for What’s Next
What questions should leaders be asking today? What will determine resilience, innovation, and meaningful action in the years ahead? Future Days 2025 in Lisbon didn’t offer easy answers – that’s good. Instead, it sparked thought-provoking, sometimes...